The Rise of Aesthetic Clinics for Men: What’s Behind the Trend?
Aesthetic practices are seeing a significant rise in male patients as societal attitudes and health trends change. Labelled as women-centric centres, men are signing up for treatments and care for not only aesthetic enhancements but overall health as well. For men, society has accepted ‘aesthetic care’ as part of their routine health and self-care regime, and it seems to be indicative of that trend, which is fuelled by technological advances in treatments and a shift in how we perceive masculinity and self-care overall.
Changing Perceptions
The change in attitude among men towards aesthetic clinics is a reflection of a wider shift in society. As gender expectations shift, more and more people are beginning to accept and even expect men to take the same care to look good that women have long taken. This is a departure from a contemporary ethos that good self-maintenance and a bit of aesthetic enhancement are not something only women can enjoy. More and more, men are becoming aware of how beneficial it can be for your confidence and social life, career and professional success to feel and look good.
Clippered men—we see every man everywhere now with a beard. Initially a ripple effect from Asmir, beards have swept the nation either through a devotion to local chain barbers and a hatred of shaving or an Uberised lifestyle that makes the mere thought of hair removal oh-so-yesterday—sacking off the monthly haircut in the barber’s and choosing to jump off the bus Live Like A Gent.
Two, even 10, years ago it was practically unheard of for a bloke to ask for wax or filler. In recent years, however, we are seeing increasing numbers brave enough to step over our threshold. The sense that their personal appearance is a choice that will improve rather than compromise their masculinity is part and parcel of the contemporary definition of manhood.
Advancements in Non-Invasive Treatments
Non-surgical treatments to appeal to men—the advances in technology have brought with them a variety of non-invasive techniques that appeal to men. These treatments have little to no downtime and can fit into most people’s busy lives. Procedures such as laser hair removal, skin rejuvenation, and body contouring are especially popular.
- Deep Skin Renewal and Bio-Reconstructing treatments, including eye and face lifts, are also catching on with men who do not wish to put up with invasive surgery for the purpose of skincare. These treatments provide a more natural lift and can hydrate, giving a fresh look. They are great for men who appreciate looking younger without any downtime, as with classic surgeries. The appeal is that the results can be dramatic but discreet, improving the skin’s tone and texture without taking away from a natural, masculine look.
- Tear Trough Filler (Eye) Treatments are especially popular with male patients who want to diminish the appearance of tiredness and ageing around their eye area. The technique actually diminishes the appearance of dark circles, shadows, and hollows under the eyes, reviving the eye area. It’s a good choice for a man who wants to keep a fresh and awake look, slightly improve his features, but without anything invasive like surgery. This is in keeping with the increasing number of men who are looking for subtle and natural aesthetic treatments.
- Liquid Rhinoplasty is presently one of the fastest-growing non-surgical treatments for men. This procedure contours and refines the shape of the nose without surgery, correcting imperfections such as bumps or an uneven profile.
- Benefits of Botox for Men—this convenient treatment has little to no downtime and provides men with a subtle, yet dramatic improvement in facial symmetry and overall look.
Weight Management
Weight loss and management services provided at aesthetic clinics not only address an individual’s desire to look good but also emphasise healthy gains. These services provide specialised care to promote better body composition and minimise health risks associated with overweight and obesity. They provide advice and solutions, mixing lifestyle alterations, diet improvements, and potentially non-invasive therapy for health. This all-over approach has made it very difficult for men to lose the weight they want to shift, as they wish to be healthy as well as have a good physique.
A Positive Change
A very welcome development is the emergence of an understanding of male grooming and male aesthetics. It counters the archaic idea that men should be scruffy and not care about their looks. This represents a wider realisation that taking an interest in how you look is about personal pride and wellness, not something limited to one gender. More and more men are accepting that taking pride in their appearance and feeling good about themselves is acceptable and reliable evidence of their manhood in modern society.
The surge in men visiting aesthetic clinics is indicative of a shift in behaviour, the evolution of treatments, and the clinics’ ability to cater to male requirements. Contact us to schedule an appointment or with any inquiries.
